![]() Guha Manogharan, Pennsylvania State University, USA. By the end of this course, you'll have developed the skills you need to start motivating, organizing, and rewarding people in your organization so that you can thrive as a business and as a social organization. The conference is hosted by the ASTM International Additive Manufacturing Center of Excellence (AM. Based on their popular course at Wharton, this course will teach you how to motivate individual performance and design reward systems, how to design jobs and organize work for high performance, how to make good and timely management decisions, and how to design and change your organization’s architecture. Now, award-winning authors and renowned management Professors Mike Useem and Peter Cappelli of the Wharton School have designed this course to introduce you to the key elements of managing people. And although managing people well is critical to the health of any organization, most managers don't get the training they need to make good management decisions. People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies. Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.Ĭomplete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. At Penn State, many researchers have the support of both their academic departments and the university-wide institutes, such as MRI. Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. Penn State’s investment in its interdisciplinary research institutes, including the Materials Research Institute (MRI), has created a culture of strong collaborations across disciplines. ![]() Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
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